Private Label

IHAK - a strong partner for your brand

Our claim is the best dog snack
to produce at the best price!

The market

A stable development in uncertain times

The German market for dog snacks grew by 11.6% in 2021 compared to the previous year, with a declining number of dogs in German households.

The reason for this is that dog snacks are being used more and more intensively as a means of communicating with dogs. The areas of application are essentially training and education, rewards and dental care.

In the field of own brands for dog snacks, there is a clear trend towards premium products. With our offer and products we have the right answer to this development.

The product

innovation and quality

Through our premium brand Snackies® we know which products work on the market and are in demand. We have a large number of our own recipes and production processes that guarantee innovative products with a high and consistent quality for your private label success.

All of the snacks we offer are carefully prepared from first-class raw materials and ingredients, are free from artificial flavor enhancers, colourings, aromas and preservatives, as well as without the addition of animal meal, grain and sugar.

The philosophy

Top quality at the best price

  • High-quality raw materials
  • Controlled proof of origin
  • Products with a high meat content, high protein content and animal monoprotein
  • Review of the text specifications on the bags in accordance with the labeling regulation in cooperation with Intertek
  • Own recipes with few additives
  • Special development for dogs with allergies


The packaging

The chance of the first impression

Your product should make the best impression on the customer at the point of sale!

Together with you, we develop the right packaging for your pet food brand. Market-oriented, target group-specific and strong in sales!

We know that the packaging is the business card of your own brand.

Right from the conception stage, we pay attention to the environmentally friendly development of your primary and secondary packaging.

The process

Smooth processing is the key to success

We know what requirements large trading houses have for smooth processing. A detailed project plan ensures a timely start for the successful introduction of your own brand.

Regardless of whether you need national and/or international delivery, our logistics standards ensure smooth delivery to your locations.

The promise of quality

through the following product features

  • Less fat
  • Free from artificial colors, flavors and preservatives
  • high protein content (mainly animal monoprotein)
  • without attractants
  • without added sugar
  • without added grain
  • high meat content
  • free of flavor enhancers

The control

Trust is the basis of cooperation

With careful production, the use of excellent raw materials, multiple monitoring of the manufacturing and hygiene processes and strict final inspection of the finished product by certified testing laboratories, we ensure the agreed quality of your products. We are certified according to the International Featured Standards (IFS) and thus ensure uniform product and service standards. This affects the entire supply, production and transport chain, the suppliers and the production process to the same extent. We comply with the

IFS certification both the relevant food safety and quality requirements!

Our fish products are manufactured in production facilities that are Marine Stewardship Council (MSC) certified.

The growth

We will set the course for success with you

Success consists of experience, passion and constant curiosity about "the new".

After a successful launch of your new brand, analysis, evaluation and improvement begins.

Our motivation is to work with you to offer your customers the "best dog snack at the best price" every day.

We always keep an eye on new habits, trends and market changes for you and can therefore react to them quickly.

We look forward to talking to you to get to know your requirements and wishes.
The IHAK team would love to be your dog snack supplier.

Contact Us

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